Your hair’s plus one.
JOHN FRIEDA BRILLIANTLY BRIGHTER: The Iconic Blonde
John Frieda's latest innovation, Brilliantly Brighter, is for the most special classic blonde. Inspired by the Hitchcock Blonde we created content to help create a world to elevate her classic blonde to a level that’s iconic. Using the platform of #BeIconic.
CINEMA TEASER
MICROSERIES PT 1: "UNSCRIPTED"
MICROSERIES PT 2: "TICKET OUT"
MODEL OFF DUTY SERIES_ Rose
LUXURIOUS VOLUME_ Find Your Strength
Luxurious Volume is not just a luxury to envy. It’s actually possible for you. Like a daily dose of sit ups, limp hair needs core strength to boost volume from the inside out. Know your own strength, and unlock the inner oomph you’ve had all along. #StrengthSpeaksVolumes
MODEL OFF DUTY SERIES_ Patricia
ME & JOHN_ Together We Can
"Me & John" set out to defy category norms of perfect hair and monotonous claims. Instead, embracing a unique brand promise of partnership, an editorial look and feel and a provocative tone of voice. The Me & John masterbrand campaign simultaneously unified and elevated the brand across the globe. And sent sales soaring. At one key UK retailer, sales were up 30% upon initial campaign launch.
