BABY JERGENS_ A Familiar Kind of Feel-Good
It only made sense for the feel-good icon of hydration to launch a baby care line. I helped translate their trusted legacy into a next-gen collection for the littlest humans, starting from a fresh strategy—Jergens gives new parents the trust they need to trust themselves. From positioning to voice, look & feel, communications, social videos, stills, GIFs…40 babies, 2 days, endless rattles, teethers, tears, and giggles in the world’s cutest content production.
