OLAY REGENERIST_ Challenge What’s Possible

DIRECTOR_ Jonas Akerlund

PRODUCT FILM_ Mario Godlewski

PHOTOGRAPHER_ Regan Cameron

SKIN ENERGY WEBSITE

Olay scientist discovered skin is not getting old, it’s actually tired. Regenerist is formulated to energize skin’s regeneration so it acts and looks younger. WITH PARTNER AGENCY DIGITAS, WE developed a website where woman can find out there skin energy level. Skincare tips, product recommendations and how-to videos help increase skin energy. A map shares how you compare to others in your city, and which cities have the highest, and lowest levels of skin energy.

GRAMMYS WEBSITE

A collaboration with Shazam and the Grammy Awards- a beauty lounge with tips, how-to videos, 
product information and other Wow moments at the Grammy's. 

TIMES SQUARE EVENT

To launch the new Regenerist Eye&Lash Serum we gave women their 15 minutes of fame by showcasing their Wow Eyes on the biggest stage we could — a live billboard in Times Square. We developed a Facebook app where women could upload photos of their own made-up eyes. The photo was then displayed on a giant Times Square Billboard for 15 seconds. Each participant received an image of their Wow Eyes eyes to share on social media.

The Wow Eyes social experience garnered 68,500,000 media impressions, including 12,000,000 social impressions on Facebook and 3,000,000 on Twitter. The Facebook page, itself, gained over 35,000 new fans. In all, nearly 3,000 loyal Olay fans were made famous on the giant digital billboard in Times Square.

REGENERIST

TOTAL EFFECTS

TOTAL EFFECTS SPF

Hillary Fogelson, author of Pale Girl Speaks and 4 time MelaNoMa Survivor, shares her story and the importance of sun protection. The initiative was viewed by 3 million and honored by The Skin Cancer Foundation. 

FACIAL CLEANSERS

FACIAL CLEANSERS PRINT

renown origami artist Sipho Mabona createD bottles made of actual Olay facial cloths.

RIBBONS BODYWASH