A new era of bold.
REVLON HAIR TOOLS_ Dare To Go There
To help Revlon Hair Tools stand out in a tired, cluttered category, I helped launch Dare to Go There – a red-hot campaign tied to the Live Boldly masterbrand. And with a fresh new voice and look & feel. This platform led content across the media landscape from CTV to how-to videos, influencer activations, social content and in-store.
THE HOW-TO VIDEOS
The campaign extended to an “Imagined By Me” how-to series, showing how our influencers create their own styles.
