Your hair’s plus one.
JOHN FRIEDA_ Me & John
"Me & John" set out to defy category norms of perfect hair and monotonous claims. Instead, embracing a unique brand promise of partnership, an editorial look and feel and a provocative tone of voice. The Me & John masterbrand campaign simultaneously unified and elevated the brand across the globe. And sent sales soaring. At one key UK retailer, sales were up 30% upon initial campaign launch.
DIRECTOR_ Jean-Pierre Philippot
PHOTOGRAPHER_ Emma Summerton, Dan Martensen
BRILLIANTLY BRIGHTER_ The Iconic Blonde
John Frieda's latest innovation, Brilliantly Brighter, is for the most special classic blonde. Inspired by the Hitchcock Blonde we created content to help create a world to elevate her classic blonde to a level that’s iconic. Using the platform of #BeIconic.
CINEMA TEASER
MICROSERIES PT 1: "UNSCRIPTED"
MICROSERIES PT 2: "TICKET OUT"
