JOHN FRIEDA BRILLIANTLY BRIGHTER: THE ICONIC BLONDE

John Frieda's latest innovation, Brilliantly Brighter, is for the most special classic blonde. Inspired by the Hitchcock Blonde we created content to help create a world to elevate her classic blonde to a level that’s iconic. Using the platform of #BeIconic.

CINEMA TEASER

SOCIAL_ #BeIconic

MODEL OFF DUTY SERIES_ Rose

LUXURIOUS VOLUME: FIND YOUR STRENGTH

Luxurious Volume is not just a luxury to envy. It’s actually possible for you. Like a daily dose of sit ups, limp hair needs core strength to boost volume from the inside out. Know your own strength, and unlock the inner oomph you’ve had all along. #StrengthSpeaksVolumes

SOCIAL_ #StrengthSpeaksVolumes

SOCIAL_ Boomerangs

MODEL OFF DUTY SERIES_ Patricia

ME & JOHN

"Me & John" set out to defy category norms of perfect hair and monotonous claims. Instead, embracing a unique brand promise of partnership, an editorial look and feel and a provocative tone of voice. The Me & John masterbrand campaign simultaneously unified and elevated the brand across the globe. And sent sales soaring. At one key UK retailer, sales were up 30% upon initial campaign launch.