JOHN FRIEDA_ Me & John
YOUR HAIR’S PLUS ONE. "Me & John" set out to defy category norms of perfect hair and monotonous claims. Instead, embracing a unique brand promise of partnership, an editorial look and feel, and a provocative tone of voice. The Me & John masterbrand campaign simultaneously unified and elevated the brand across the globe. And sent sales soaring.
RESULTS
• +52% U.S. sales spike within two weeks of TV launch
• +31% YTD growth for John Frieda Sheer Blonde
• +30% sales growth at key UK retailer upon launch
• +9% overall portfolio growth
• Frizz Ease +13%, Serum +15%, Luxurious Volume +34%
DIRECTOR_ Jean-Pierre Philippot
PHOTOGRAPHER_ Emma Summerton, Dan Martensen
BRILLIANTLY BRIGHTER_ The Iconic Blonde
John Frieda's latest innovation, Brilliantly Brighter, is for the most special classic blonde. Inspired by the Hitchcock Blonde we created content to help create a world to elevate her classic blonde to a level that’s iconic. Using the platform of #BeIconic.
CINEMA TEASER
MICROSERIES PT 1: "UNSCRIPTED"
MICROSERIES PT 2: "TICKET OUT"
