Style as canvas.
HOT TOOLS_ Imagine Your Style
Hot Tools was a pro favorite that hadn’t yet connected with everyday consumers. It needed a platform, a new look & feel and a fresh voice. Imagine Your Style became that platform. A campaign for people who see hair as art, inspired by a downtown stylist muse. From Times Square takeovers to TV and how-to videos, the campaign gave Hot Tools a personality as expressive as the people who use it.
DIRECTOR_ Kat Keene