RODAN+FIELDS_ Love What You See
THE LOVE THAT LAUNCHED A CAMPAIGN.
RODAN + FIELDS SKINCARE HAD GREAT RESULTS, rave reviews, and a fanbase TO SHOW FOR IT, BUT WITH A MOVE INTO ULTA, THEY NEEDED A FIRST-EVER CONSUMER CAMPAIGN—AND FAST—FROM BRIEFING TO LAUNCH IN JUST EIGHT WEEKS.
THE INSIGHT? PEOPLE WERE OBSESSED. MILLIONS OF REVIEWS. COUNTLESS BEFORE-AND-AFTERS. Rock-solid science. SO WE HELPED TURN THAT FAN LOVE INTO A BRAND PLATFORM: LOVE WHAT YOU SEE, WITH A FRESH VOICE AND REFINED PERSONALITY. THE CAMPAIGN SPANNED CTV, SOCIAL & INFLUENCER CONTENT, IN-STORE AND PR, BRINGING REAL FANS AND REAL RESULTS INTO THE SPOTLIGHT.
The numbers spoke for themselves. Branded search jumped 57%, total search demand reached its highest level since 2023, and 80% of view-through conversions started with one of our CTV ads.
