RODAN+FIELDS

Rodan + Fields had a fiercely loyal fanbase, but needed a refresh to break through on a broader scale. Something disruptive and differentiated. With a move from sales-consultant model to Ulta stores, the brand needed to go from cult favorite to skincare go-to. In partnership with Gotham Inc., we helped R+F make the leap with a first-ever consumer campaign. And fast. From briefing to launch in just eight weeks.

So, what stood out in our research? The obsession. Glowing reviews. Millions of before-and-afters. So we turned that love into a platform: Love What You See. The campaign spanned social and influencer content, CTV, in-store and PR—bringing real results, real fans and real glow to the forefront. Because when your skin speaks for itself, you don’t need to say much. (But we did anyway.)