A much needed refresh & not the gentle kind.
JERGENS_ The Feel-Good Feeling
To help launch Jergen’s first-ever masterbrand campaign, You’re More Than Just a Pretty Face, we brought humor and humanity to a category that was…a little dry. Enter Leslie Mann and her daughter Maude Apatow: our almost-too-honest duo with a just-right mix of charm and sass. As the brand evolved, so did the work. We shifted into The Feel-Good Feeling of Jergens—keeping the wit and wink while reminding consumers why this heritage brand still feels like home.
DIRECTOR_ Bryan Buckley
PHOTOGRAPHER_ Alexi Lubomirski
