OLAY CELEBRITY_ Katie Holmes
Olay Regenerist's latest Global Ambassador, Katie Holmes, helped us bring the ‘Your Best Beautiful’ campaign to life worldwide. And together with twice Academy-award nominated director Bennett Miller, we created an insightful series of content focusing on the emotional side of beauty and skincare with Katie.
DIRECTOR_ Bennett Miller
PHOTOGRAPHER_ Tom Munro
DIGITAL CONTENT_ BTS VIDEO
OLAY CLEANSERS_ Carrie Underwood
Carrie Underwood, multi-platinum Grammy-winning recording artist, was Olay’s first North American Celebrity Ambassador. In addition to a TV and print campaign, we saturated the market with brightly colored iMedia units that debunked common beauty myths. The campaign resulted in a significant uptick for Olay cleansers.
DIRECTOR_ Dave Meyers
PHOTOGRAPHER_ Andrew Southam
EBAY AUCTION OF PRINT ADS
