JERGENS_ The Feel-Good Feeling
A MUCH-NEEDED REFRESH & NOT THE GENTLE KIND. To help launch Jergen’s first-ever masterbrand campaign, You’re More Than Just a Pretty Face, we brought humor and humanity to a category that was…a little dry. Enter Leslie Mann and her daughter Maude Apatow: our almost-too-honest duo with a just-right mix of charm and sass. As the brand evolved, so did the work. We shifted into The Feel-Good Feeling of Jergens—keeping the wit and wink while reminding consumers why this heritage brand still feels like home.
The results spoke for themselves. Within five weeks of the TV launch, Jergens Wet Skin Moisturizer sales at Walmart surged +254% — jumping from a declining baseline to one of the strongest short-term sales performances in the brand's history.
Results
• +11.8% overall sales growth
• +254% sales lift at Walmart within 5 weeks of TV launch
• Significant increase in brand relevance and purchase intent
AWARDS
THE DRUM: US Creative Work of the Week
DIRECTOR_ Bryan Buckley
PHOTOGRAPHER_ Alexi Lubomirski
